About Us

Mitchell® is one of the proud brands of Pure Fishing, Inc. Pure Fishing is a global family of quality fishing tackle brands, offering a broad range of products that meet or exceed the needs of today's anglers. Today, Pure Fishing addresses the needs of anglers around the world with a strong portfolio of leading brands, including the Mitchell® brand. We are dedicated to helping you have more fun and catch more fish.

Pure Fishing is owned by Jarden Corporation, headquartered in Rye, N.Y. Jarden has over 25,000 employees worldwide. Jarden Corporation is a leading provider of consumer products offered through a number of well recognized brands.